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Sourcing / Distribution

China And Beyond

Your Australian partner for marketing, distribution (import, wholesale, retail) and sourcing from China.

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Who we are

locationAustralia
building2020
team51-200 employees
customer1k-5k clients

China And Beyond is a Sydney-based advisory and execution partner helping businesses source, build, and grow in China and Australia. We combine strategy with on-the-ground execution. With our own Service, Sourcing, and Distrubtion Centre and established networks in China, we work alongside our clients to turn opportunities into practical, commercial outcomes. ​

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Services we provide

Distribution /import/wholesale/retailE-commerce serviceProduct sourcng and outsourincg manufacturing iCommercial due diligencetrademark registrationpatent registrationMarket researchsocial media marketinglive-streaming salespromotion video productionAI / digital marketingbusiness partner selectionmysterious shoppingfocus groupWholesaleOn-line retailTP service
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Industries we specialize in

FMCGconsumer goodsskincare and cosmeticshealth careeducationagriculturetechnologyfashionbaby and maternityskincare and cosmeticsfood and beverageliquor
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Countries we serve

China
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Languages we support

Simplified ChineseTraditional ChineseEnglish

Why choose us

End-to-End Expertise

End-to-End Expertise

We cover services from sourcing and manufacturing to marketing, sales, and on-the-ground execution,. We provide seamless, practical solutions across every stage of your market journey.

Deep Local Networks

Deep Local Networks

Our connections in China and Australia open doors quickly. We leverage long-established relationships with suppliers, distributors, and local authorities to accelerate market entry a

Strategic, Data-Driven Approach

Strategic, Data-Driven Approach

We choose clients we can truly impact.We focus on businesses aligned with our expertise, delivering meaningful commercial outcomes rather than generic services, fostering long-term,

Trusted, Selective Partnership

We choose clients we can truly impact. We focus on businesses aligned with our expertise, delivering meaningful commercial outcomes rather than generic services, fostering long-term,

The partners of China And Beyond

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How we help clients

Nectura, an Australian honey supplier primarily serving manufacturers, had little consumer visibility. China and Beyond partnered to transform Nectura into a recognized retail brand in China. We led refined product development, designed a clear market entry strategy, and implemented a multi-channel distribution model, including online platforms, live-streaming sessions, and China’s largest convenience store networks. Our creative marketing and retail strategy leveraged deep local insights and operational expertise, resulting in Nectura becoming one of the most popular snack brands in China within 12 months, demonstrating our ability to convert market knowledge into tangible commercial success.

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Customer case

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World First Pty Ltd, trading under the name WorldFirst is our Australian company (ACN 132 368 971), holds an Australian Financial Services Licence (AFSL No. 331945) regulated by the Australian Securities and Investments Commission (ASIC), is a designated remittance provider with the Australian Transaction Reports and Analysis Centre (AUSTRAC), and is a member of the Australian Financial Complaints Authority (membership No. 13405).

In New Zealand, WorldFirst is incorporated as an overseas ASIC Company (CN: 5837089, NZBN: 9429042041061), is a financial service provider (FSP) on the FSP Register (FSP1000732), and a member of Financial Services Complaints Limited (membership No. 8696).

Registered office: Level 17, 55 Clarence Street, Sydney 2000, NSW, Australia.

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