Electronics
市场
市场
Jumia
Jumia
E-Commerce Pioneer in Africa
E-Commerce Pioneer in Africa
Mainly 18–44-year-old, low- and middle-income users, who are actively engaged with their mobile devices, and price-sensitive, with a preference for promotions and installment plans
Country Nigeria
Country Nigeria
成立于2012年
成立于2012年
联系服务提供商
联系服务提供商
2.1
M+
active customers in Q1 2025, with order volume growing by 21% year-on-year
2.1
M+
active customers in Q1 2025, with order volume growing by 21% year-on-year
Platform Positioning
The largest general e-commerce platform in Africa, supporting a hybrid B2C & marketplace model
Platform Positioning
The largest general e-commerce platform in Africa, supporting a hybrid B2C & marketplace model
Core Strengths
Core Strengths
Core Strengths
Castle gate
A leader in the African e-commerce market in terms of traffic and order volume. Jumia’s payment system JumiaPay and delivery network Jumia Delivery enhance fulfillment and payment experience.
A leader in the African e-commerce market in terms of traffic and order volume. Jumia’s payment system JumiaPay and delivery network Jumia Delivery enhance fulfillment and payment experience.
Multi-channel expansion
Strong localization capabilities Cash on delivery and payment in local currencies supported.
Strong localization capabilities Cash on delivery and payment in local currencies supported.
Data-driven platform
Enhanced penetration in lower-tier markets 58% of orders are from non-first-tier cities in 2025.
Enhanced penetration in lower-tier markets 58% of orders are from non-first-tier cities in 2025.
强类别
Home & Life
Fashion
Grocery & Health
Electronics
Home & Life
Fashion
Grocery & Health
在平台上销售
在平台上销售
01
Onboarding
Open to local brands, retailers, and international suppliers.
The registration process can be completed remotely, and cross-border sellers can sign up to Jumia Global.
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
@2025 蚂蚁国际商业（上海）有限公司