Electronics
市场
市场
Lazada
Lazada
Alibaba-backed E-Commerce Platform
Alibaba-backed E-Commerce Platform
18–35 years old, middle-income individuals, who prefer mobile shopping and promotional brand products; female users account for a larger share of its user base
Country Singapore
Country Singapore
成立于2012年
成立于2012年
联系服务提供商
联系服务提供商
2024 over 160M
active users and over 250 million monthly visits
2024 over 160M
active users and over 250 million monthly visits
$37.7
B
GMV
in 2024
$37.7
B
GMV
in 2024
Platform Positioning
The largest cross-border e-commerce marketplace in Southeast Asia, targeting the region's mid-and-low market segments with high repeat purchase rates
Platform Positioning
The largest cross-border e-commerce marketplace in Southeast Asia, targeting the region's mid-and-low market segments with high repeat purchase rates
Core Strengths
Core Strengths
Core Strengths
Castle gate
Markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. 160 million active consumers, and over 1 million monthly active sellers.
Markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. 160 million active consumers, and over 1 million monthly active sellers.
Multi-channel expansion
Zero annual fees, low commission (1%–4%); sellers can manage multiple Lazada stores across different countries with a single account.
Zero annual fees, low commission (1%–4%); sellers can manage multiple Lazada stores across different countries with a single account.
Data-driven platform
Alibaba's technical support and the Lazada Global Shipping (LGS) system for high operational efficiency.
Alibaba's technical support and the Lazada Global Shipping (LGS) system for high operational efficiency.
强类别
Fashion & Accessories
Beauty & Personal Care
Maternity & Baby
Home & Living
Electronics
Fashion & Accessories
Beauty & Personal Care
Maternity & Baby
Home & Living
在平台上销售
在平台上销售
01
Onboarding Requirements
Have a valid Chinese business license (self-employed people are not eligible).
Products must comply with export regulations in China and import standards in Southeast Asia.
Stable supply chain and prior cross-border e-commerce experience required.
Onboarding Process
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
@2025 蚂蚁国际商业（上海）有限公司