Beauty & Personal Care
市场
市场
Naver
Naver
Search-Engine-Powered E-Commerce Platform in the ROK
Search-Engine-Powered E-Commerce Platform in the ROK
Primarily urban middle-class users aged 20–49; female users are active in beauty and fashion, while male users show preferences for 3C electronics and home categories
Country ROK
Country ROK
成立于1999年
成立于1999年
联系服务提供商
联系服务提供商
38.8
M+
monthly active users in 2025
38.8
M+
monthly active users in 2025
$31.4
B
GMV
in 2024
$31.4
B
GMV
in 2024
Platform Positioning
The largest search engine platform in the ROK, building a content-driven e-commerce ecosystem
Platform Positioning
The largest search engine platform in the ROK, building a content-driven e-commerce ecosystem
Core Strengths
Core Strengths
Core Strengths
Castle gate
Seamless integration of search, price comparison, content, and payments to create a closed-loop shopping experience. AI-driven e-commerce app “Plus Store” and live commerce platform Shopping Live.
Seamless integration of search, price comparison, content, and payments to create a closed-loop shopping experience. AI-driven e-commerce app “Plus Store” and live commerce platform Shopping Live.
Multi-channel expansion
Support local payment methods including Naver Pay and Kakao Pay, with high repeat purchase rates and strong membership loyalty.
Support local payment methods including Naver Pay and Kakao Pay, with high repeat purchase rates and strong membership loyalty.
Data-driven platform
Robust content marketing capabilities, supporting short videos, recommendation posts, and influencer/KOL-led product promotion.
Robust content marketing capabilities, supporting short videos, recommendation posts, and influencer/KOL-led product promotion.
强类别
Fashion Apparel, Footwear & Bags
Electronics & Home Appliances
Food & Health
Maternity & Baby
Beauty & Personal Care
Fashion Apparel, Footwear & Bags
Electronics & Home Appliances
Food & Health
Maternity & Baby
在平台上销售
在平台上销售
01
Onboarding
Only businesses, brand owners, and individual sellers registered in ROK are eligible to join Smart Store.
Applicants must submit business licenses, identity documents, and bank account information.
Platform Support
Logistics Fulfillment
Settlement Cycle
Settlement Currency
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
@2025 蚂蚁国际商业（上海）有限公司