Home & Living
市场
市场
Rakuten
Rakuten
Rakuten Ecosystem in Japan
Rakuten Ecosystem in Japan
Primarily middle- to high-income Japanese households, who value branded products, customer service, and points & rewards program
Country Japan
Country Japan
成立于1997年
成立于1997年
联系服务提供商
联系服务提供商
130
M+
registered users as of 2024
130
M+
registered users as of 2024
$31,728.90
M
GMV
in 2024
$31,728.90
M
GMV
in 2024
Platform Positioning
One of Japan’s largest B2C e-commerce marketplaces
Platform Positioning
One of Japan’s largest B2C e-commerce marketplaces
Core Strengths
Core Strengths
Core Strengths
Castle gate
Hold 28.9% of the Japanese B2C market share, with annual GMV reaching approx. JPY 6 trillion. Over 57,000 registered stores, with member IDs covering more than 90% of Japan’s population.
Hold 28.9% of the Japanese B2C market share, with annual GMV reaching approx. JPY 6 trillion. Over 57,000 registered stores, with member IDs covering more than 90% of Japan’s population.
Multi-channel expansion
Enable sellers to create storefronts on their own for brand differentiation. Supported by a powerful corporate ecosystem (Rakuten Point, Rakuten Card, and an integrated advertising & media network).
Enable sellers to create storefronts on their own for brand differentiation. Supported by a powerful corporate ecosystem (Rakuten Point, Rakuten Card, and an integrated advertising & media network).
Data-driven platform
Well-established RMS store management system supporting order, data, and marketing operations. Offer operation consultant service and video-based learning resources to support continuous seller development.
Well-established RMS store management system supporting order, data, and marketing operations. Offer operation consultant service and video-based learning resources to support continuous seller development.
强类别
Electronics & Digital Devices
Food & Beverages
Apparel & Accessories
Beauty & Personal Care
Home & Living
Electronics & Digital Devices
Food & Beverages
Apparel & Accessories
Beauty & Personal Care
在平台上销售
在平台上销售
01
Onboarding Requirements
Direct seller onboarding for Chinese businesses
Requirements:
The company must have been registered for at least 3 years.
At least 1 year of e-commerce experience in the Japanese market.
Japanese-speaking customer service reps and operations personnel.
Products must comply with Japanese import regulations and certification requirements
Onboarding Process
Charges and Fees
logistics fulfillment
Platform Operations Support
Settlement Cycle
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
地址：中国（上海）自由贸易试验区南泉北路447号1408室 ｜ 邮政编码：200120
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