Marketplace

Marketplace

Allegro

Allegro

Polish E-Commerce Titan

Polish E-Commerce Titan

Urban residents aged 29-49, characterized by high repeat purchase rate, high average order value, and a preference for cost-effective goods

Country Poland

Country Poland

Established In 1999

Established In 1999

Contact Provider

Contact Provider

Over

21

M+

active users across Poland in 2024

Over

21

M+

active users across Poland in 2024

$12619

M

GMV

in 2024

$12619

M

GMV

in 2024

Platform Positioning

Leading general e-commerce marketplace in Middle East and Eastern Europe

Platform Positioning

Leading general e-commerce marketplace in Middle East and Eastern Europe

Core Strengths

Core Strengths

Core Strengths

Castle gate

Its brand awareness in Poland reaches 98%, signifying extremely high local penetration.

Its brand awareness in Poland reaches 98%, signifying extremely high local penetration.

Multi-channel expansion

2023 GMV reached EUR 13 billion.

2023 GMV reached EUR 13 billion.

Data-driven platform

Support cross-border sales with the One Fulfillment logistics service by Allegro.

Support cross-border sales with the One Fulfillment logistics service by Allegro.

Strong Categories

Home & Garden
Home & Garden
Fashion
Fashion
Health & Beauty
Health & Beauty
Baby & Children
Baby & Children

Selling on the Platform

Selling on the Platform

01

Onboarding

Register a business account, submit business license, legal representative's identity documents, and bank account details for verification.
Guidelines in Chinese are available , including Help Center in Chinese, and Weibo & Douyin content support.
Register process: Create Account → Activate Account → Set Sales Policy → List Products
Onboarding

Charges and Fees

Logistics Fulfillment

Platform Support

Settlement Cycle

Settlement Currency

Get started

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.

© WorldFirst 2025, All rights reserved.