Food & Groceries
Marketplace
Marketplace
Americanas
Americanas
Established Retail Brand in Brazil
Established Retail Brand in Brazil
Middle-to-low income households (mainly female users aged 25–44), who prefer cost-effective, high-frequency essential goods, and actively engage across various channels
Country Brazil
Country Brazil
Established In 1929
Established In 1929
Contact Provider
Contact Provider
Over
50
M+
registered users, with approx. 2.2 million monthly active users in February 2025
Over
50
M+
registered users, with approx. 2.2 million monthly active users in February 2025
$3.75
B
GMV
in 2024
$3.75
B
GMV
in 2024
Platform Positioning
General retail and e-commerce marketplace in Brazil, offering an online-to-offline, one-stop shopping experience.
Platform Positioning
General retail and e-commerce marketplace in Brazil, offering an online-to-offline, one-stop shopping experience.
Core Strengths
Core Strengths
Core Strengths
Castle gate
1,600+ stores and 1,400+ self-pick-up sites. Support omnichannel sales, enabling customers to place orders online and pick up at physical stores.
1,600+ stores and 1,400+ self-pick-up sites. Support omnichannel sales, enabling customers to place orders online and pick up at physical stores.
Multi-channel expansion
Americanas’ logistics network (LET’S) with 22 fulfillment centers that ensure high delivery efficiency.
Americanas’ logistics network (LET’S) with 22 fulfillment centers that ensure high delivery efficiency.
Data-driven platform
Offer integrated services for sellers including advertising, education, technology, and financial services.
Offer integrated services for sellers including advertising, education, technology, and financial services.
Strong Categories
Electronics & home appliances
Fashion & Home
Fast-moving Consumer Goods
Books and Cultural & Creative Products
Food & Groceries
Electronics & home appliances
Fashion & Home
Fast-moving Consumer Goods
Books and Cultural & Creative Products
Selling on the Platform
Selling on the Platform
01
Onboarding
Online Application – Open to Brands, Traders, and SMEs.
Corporate sellers (with CNPJ) preferred.
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.