Smartphones (GMV 75%)
Marketplace
Marketplace
Back Market
Back Market
Refurbished Electronics Marketplace
Refurbished Electronics Marketplace
18–44 years old, predominantly millennials and Gen Z, who prioritize cost-effectiveness and environmental sustainability
Country France
Country France
Established In 2014
Established In 2014
Contact Provider
Contact Provider
15
M+
active users in 2024
15
M+
active users in 2024
$2422
M
GMV
in 2024
$2422
M
GMV
in 2024
Platform Positioning
A marketplace for high-quality refurbished electronics vertical
Platform Positioning
A marketplace for high-quality refurbished electronics vertical
Core Strengths
Core Strengths
Core Strengths
Castle gate
In 2024, the platform had 15 million buyers and 20 million monthly visitors. Cross-border transactions account for 45% of the total, spanning 18 countries.
In 2024, the platform had 15 million buyers and 20 million monthly visitors. Cross-border transactions account for 45% of the total, spanning 18 countries.
Multi-channel expansion
Average order value is approximately USD 330; multiple languages and multiple payment methods suapported.
Average order value is approximately USD 330; multiple languages and multiple payment methods suapported.
Data-driven platform
Emphasize sustainability and high-quality fulfillment; provide the Customer Care by Back Market (CCBM) solution.
Emphasize sustainability and high-quality fulfillment; provide the Customer Care by Back Market (CCBM) solution.
Strong Categories
Laptops and Tablets
Home Appliances
Wearable Devices & Accessories
Smart Home
Smartphones (GMV 75%)
Laptops and Tablets
Home Appliances
Wearable Devices & Accessories
Smart Home
Selling on the Platform
Selling on the Platform
01
Onboarding
Professional, certified sellers or refurbishers only, with valid business credentials required.
Submit an application and complete the platform’s approval process, which takes approximately four weeks. Applicants who are not approved may reapply the following year.
API and ERP integration supported (e.g. SellerCloud, ChannelAdvisor, ShipStation, etc.).
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.