Marketplace

Marketplace

Bol.com

Bol.com

Preferred Online Shopping Destination in the Netherlands

Preferred Online Shopping Destination in the Netherlands

Households (age group: 25–54), middle-to-high-income individuals who prioritize delivery efficiency and platform credibility

Country Netherlands

Country Netherlands

Established In 1999

Established In 1999

Contact Provider

Contact Provider

13.7

M+

active users in 2024

13.7

M+

active users in 2024

$7,715

M

GMV

in 2024

$7,715

M

GMV

in 2024

Platform Positioning

A leading general e-commerce platform in the Benelux region (third-party sellers supported)

Platform Positioning

A leading general e-commerce platform in the Benelux region (third-party sellers supported)

Core Strengths

Core Strengths

Core Strengths

Castle gate

Over 13.7 million active users; 13 million monthly visitors

Over 13.7 million active users; 13 million monthly visitors

Multi-channel expansion

Over 15 million products in more than 20 categories

Over 15 million products in more than 20 categories

Data-driven platform

Dutch and English supported; strong compliance and fulfillment capabilities

Dutch and English supported; strong compliance and fulfillment capabilities

Strong Categories

Electronics, Appliances & Computers
Electronics, Appliances & Computers
Home, Garden & DIY
Home, Garden & DIY
Books & Cultural Entertainment
Books & Cultural Entertainment
Sports & Outdoor
Sports & Outdoor

Selling on the Platform

Selling on the Platform

01

Onboarding

Local sellers: Register a business account in the Netherlands or Belgium and launch a store upon approval.
Cross-border sellers: EU-registered business entities with an expected annual sales of ≥ EUR 500,000.
Approval typically granted within 5 working days after completing registration, identity and company info verification, and product coding (EAN/GTIN) checks.
Customer service in Dutch & good API integration capability are required.
Onboarding

Charges and Fees

Logistics Fulfillment

Platform Support

Settlement Cycle

Settlement Currency

Get started

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.

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