Food
Marketplace
Marketplace
Coupang
Coupang
E-Commerce Giant in the ROK
E-Commerce Giant in the ROK
Primarily urban middle-class, tech-savvy consumers aged 20–39, who value shopping convenience and product quality
Country Republic of Korea (ROK)
Country Republic of Korea (ROK)
Established In 2010
Established In 2010
Contact Provider
Contact Provider
22.8
M+
monthly active users in 2024
22.8
M+
monthly active users in 2024
$30,268
M
GMV
in 2024
$30,268
M
GMV
in 2024
Platform Positioning
The largest open e-commerce marketplace in the ROK, supporting both domestic and cross-border sellers
Platform Positioning
The largest open e-commerce marketplace in the ROK, supporting both domestic and cross-border sellers
Core Strengths
Core Strengths
Core Strengths
Castle gate
Coupang logistics network (Rocket Delivery) with 30+ fulfillment centers — 99% of orders delivered the next day. Powerful membership program (WOW Membership) that comprises 80% of urban users.
Coupang logistics network (Rocket Delivery) with 30+ fulfillment centers — 99% of orders delivered the next day. Powerful membership program (WOW Membership) that comprises 80% of urban users.
Multi-channel expansion
Flexible fulfillment models (CGF, CGF LITE, FBC, local delivery) accommodating diverse product categories.
Flexible fulfillment models (CGF, CGF LITE, FBC, local delivery) accommodating diverse product categories.
Data-driven platform
Zero barriers to seller onboarding, no fees, backend support and operational services in Chinese.
Zero barriers to seller onboarding, no fees, backend support and operational services in Chinese.
Strong Categories
Home Appliances & Living
Healthy Foods & Supplements
Maternity & Baby
Pet Supplies
Food
Home Appliances & Living
Healthy Foods & Supplements
Maternity & Baby
Pet Supplies
Selling on the Platform
Selling on the Platform
01
Onboarding
Support both local and cross-border store types.
Cross-border sellers must provide a business license, legal representative’s ID, bank account details, and sales records from other platforms.
Steps: Sign up for a seller account → Submit documents → Complete Know Your Customer (KYC) Verification → List products → Launch the store
No onboarding fees。
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.