Fashion
Marketplace
Marketplace
Dafiti
Dafiti
Fashion E-commerce Platform in Latin America
Fashion E-commerce Platform in Latin America
Primarily middle-class women aged 18–44 who value genuine branded products, installment payment options, and high-quality shopping experiences
Country Brazil
Country Brazil
Established In 2011
Established In 2011
Contact Provider
Contact Provider
30.9
M+
monthly visits in 2024
30.9
M+
monthly visits in 2024
$383
M
GMV
in 2024
$383
M
GMV
in 2024
Platform Positioning
A leading fashion and lifestyle e-commerce platform in Latin America, integrating Dafiti, Kanui, and Tricae
Platform Positioning
A leading fashion and lifestyle e-commerce platform in Latin America, integrating Dafiti, Kanui, and Tricae
Core Strengths
Core Strengths
Core Strengths
Seller Center
allows sellers to manage their stores across various sites.
allows sellers to manage their stores across various sites.
Multi-channel expansion
Data-driven product optimization recommendations and brand exposure support provided.
Data-driven product optimization recommendations and brand exposure support provided.
Data-driven platform
Highly digital operations with integrated services including marketing, training, and logistics.
Highly digital operations with integrated services including marketing, training, and logistics.
Strong Categories
Footwear & Accessories
Beauty & Personal Care
Home & Lifestyle
Fashion
Footwear & Accessories
Beauty & Personal Care
Home & Lifestyle
Selling on the Platform
Selling on the Platform
01
Onboarding
Support for brands, retailers, and distributors to join.
Sellers manage their operations on Dafiti, Kanui, and Tricae sites via Seller Center.
High-resolution product images (on a white background, with models showcasing products) and detailed descriptions required.
Emphasizing inventory management and safety stock for each size to avoid stockouts and ranking penalties.
Electronic invoices (Nota Fiscal Eletrônica) required.
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
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