Electronics
Marketplace
Marketplace
eMag
eMag
E-Commerce Pioneer in East Europe
E-Commerce Pioneer in East Europe
The core user group consists primarily of young and middle-aged individuals aged 25–44, who prioritize cost effectiveness, logistics efficiency, and convenient shopping experiences.
Country Romania
Country Romania
Established In 2001
Established In 2001
Contact Provider
Contact Provider
Over
9
M+
active users, primarily in Romania, Bulgaria, and Hungary
Over
9
M+
active users, primarily in Romania, Bulgaria, and Hungary
Platform Positioning
A leading general e-commerce platform in Southeast Europe, and a regional e-commerce ecosystem serving both individual and business users
Platform Positioning
A leading general e-commerce platform in Southeast Europe, and a regional e-commerce ecosystem serving both individual and business users
Core Strengths
Core Strengths
Core Strengths
Castle gate
Largest player in the Romanian e-commerce sector; USD 789 million in revenue in 2022. Over 9 million active users; over 22.8 million SKUs.
Largest player in the Romanian e-commerce sector; USD 789 million in revenue in 2022. Over 9 million active users; over 22.8 million SKUs.
Multi-channel expansion
Largest warehousing network in Southeast Europe; Fulfillment by eMAG (FBE), an integrated fulfillment solution. Support for multi-lingual and multi-currency operations, with comprehensive marketing tools and membership programs (e.g., eMAG Ads and Genius easybox)
Largest warehousing network in Southeast Europe; Fulfillment by eMAG (FBE), an integrated fulfillment solution. Support for multi-lingual and multi-currency operations, with comprehensive marketing tools and membership programs (e.g., eMAG Ads and Genius easybox)
Data-driven platform
Personalized recommendations and data-driven operations
Personalized recommendations and data-driven operations
Strong Categories
Home Appliances
Home & Decor
Fashion & Accessories
Personal Care & Beauty
Electronics
Home Appliances
Home & Decor
Fashion & Accessories
Personal Care & Beauty
Selling on the Platform
Selling on the Platform
01
Onboarding
Only businesses can apply to sell on the platform.
Applicants must provide company registration details, VAT number, bank account information, and other required documentation.
The registration process comprises five steps, and businesses can only launch their stores after gaining approval.
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.