E-Commerce Pioneer in Africa - Partner Minisite

Marketplace

Jumia

E-Commerce Pioneer in Africa

Mainly 18–44-year-old, low- and middle-income users, who are actively engaged with their mobile devices, and price-sensitive, with a preference for promotions and installment plans

Country Nigeria

Established In 2012

Contact Provider

2.1

M+

active customers in Q1 2025, with order volume growing by 21% year-on-year

2.1

M+

active customers in Q1 2025, with order volume growing by 21% year-on-year

Platform Positioning

The largest general e-commerce platform in Africa, supporting a hybrid B2C & marketplace model

Platform Positioning

The largest general e-commerce platform in Africa, supporting a hybrid B2C & marketplace model

Core Strengths

Castle gate

A leader in the African e-commerce market in terms of traffic and order volume. Jumia’s payment system JumiaPay and delivery network Jumia Delivery enhance fulfillment and payment experience.

Multi-channel expansion

Strong localization capabilities Cash on delivery and payment in local currencies supported.

Data-driven platform

Enhanced penetration in lower-tier markets 58% of orders are from non-first-tier cities in 2025.

Strong Categories

Electronics

Home & Life

Fashion

Grocery & Health

Selling on the Platform

Onboarding

Open to local brands, retailers, and international suppliers.

The registration process can be completed remotely, and cross-border sellers can sign up to Jumia Global.

Logistics Fulfillment

Platform Support

Settlement Cycle

Settlement Currency

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.