Electronics
Marketplace
Marketplace
Lazada
Lazada
Alibaba-backed E-Commerce Platform
Alibaba-backed E-Commerce Platform
18–35 years old, middle-income individuals, who prefer mobile shopping and promotional brand products; female users account for a larger share of its user base
Country Singapore
Country Singapore
Established In 2012
Established In 2012
Contact Provider
Contact Provider
2024 over 160M
active users and over 250 million monthly visits
2024 over 160M
active users and over 250 million monthly visits
$37.7
B
GMV
in 2024
$37.7
B
GMV
in 2024
Platform Positioning
The largest cross-border e-commerce marketplace in Southeast Asia, targeting the region's mid-and-low market segments with high repeat purchase rates
Platform Positioning
The largest cross-border e-commerce marketplace in Southeast Asia, targeting the region's mid-and-low market segments with high repeat purchase rates
Core Strengths
Core Strengths
Core Strengths
Castle gate
Markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. 160 million active consumers, and over 1 million monthly active sellers.
Markets: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. 160 million active consumers, and over 1 million monthly active sellers.
Multi-channel expansion
Zero annual fees, low commission (1%–4%); sellers can manage multiple Lazada stores across different countries with a single account.
Zero annual fees, low commission (1%–4%); sellers can manage multiple Lazada stores across different countries with a single account.
Data-driven platform
Alibaba's technical support and the Lazada Global Shipping (LGS) system for high operational efficiency.
Alibaba's technical support and the Lazada Global Shipping (LGS) system for high operational efficiency.
Strong Categories
Fashion & Accessories
Beauty & Personal Care
Maternity & Baby
Home & Living
Electronics
Fashion & Accessories
Beauty & Personal Care
Maternity & Baby
Home & Living
Selling on the Platform
Selling on the Platform
01
Onboarding Requirements
Have a valid Chinese business license (self-employed people are not eligible).
Products must comply with export regulations in China and import standards in Southeast Asia.
Stable supply chain and prior cross-border e-commerce experience required.
Onboarding Process
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
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