Fashion
Marketplace
Marketplace
Magalu
Magalu
Brazil Omnichannel Retail
Brazil Omnichannel Retail
Local households who purchase online and offline, with a preference for established brands and great trust in the marketplaces.
Country Brazil
Country Brazil
Established In 1957
Established In 1957
Contact Provider
Contact Provider
50
M+
in number.
50
M+
in number.
$9.7
B
GMV
in 2024
$9.7
B
GMV
in 2024
Platform Positioning
A leading B2C marketplace in Brazil, integrating multiple vertical platforms to serve established brands and SMEs.
Platform Positioning
A leading B2C marketplace in Brazil, integrating multiple vertical platforms to serve established brands and SMEs.
Core Strengths
Core Strengths
Core Strengths
Platforms integrated
Netshoes, Zattini, Época Cosméticos, KaBuM, and Estante Virtual
Netshoes, Zattini, Época Cosméticos, KaBuM, and Estante Virtual
Multi-channel expansion
Support omnichannel sales (Magalu website, mobile app, and offline stores)
Support omnichannel sales (Magalu website, mobile app, and offline stores)
Data-driven platform
Built-in financial service MagaluPay supports payment collection, payment receipt in advance, and remote payment functions.
Built-in financial service MagaluPay supports payment collection, payment receipt in advance, and remote payment functions.
Strong Categories
Sports
Beauty & Personal Care
Electronics
Home & Appliances
Fashion
Sports
Beauty & Personal Care
Electronics
Home & Appliances
Selling on the Platform
Selling on the Platform
01
Onboarding
CNPJ (Brazilian legal entity registration number) required, which is valid for more than three months.
Sellers registered as MEI (Microempreendedor Individual – individual micro-entrepreneur) are acceptable.
Sellers must be able to issue electronic invoices (Nota Fiscal Eletrônica).
Selling illegal, prohibited, smuggled, or counterfeit goods is strictly prohibited.
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.