Maternity & Baby
Marketplace
Marketplace
Mumzworld
Mumzworld
A One-Stop Parenting Shop in the Middle East
A One-Stop Parenting Shop in the Middle East
Female consumers aged 25–40 in the Middle East, who prioritize quality, safety, brand assurance, and community interaction
Country UAE
Country UAE
Established In 2011
Established In 2011
Contact Provider
Contact Provider
Over
2
M+
registered users; its annual sales have grown 15-fold over the past five years and increased by 500% during the pandemic.
Over
2
M+
registered users; its annual sales have grown 15-fold over the past five years and increased by 500% during the pandemic.
$54.7
M
GMV
in 2024
$54.7
M
GMV
in 2024
Platform Positioning
The leading vertical e-commerce marketplace for maternity supplies and baby products in the Middle East
Platform Positioning
The leading vertical e-commerce marketplace for maternity supplies and baby products in the Middle East
Core Strengths
Core Strengths
Core Strengths
Castle gate
Serve 20+ countries across the Middle East and North Africa, with Saudi Arabia as the largest market, accounting for over 50% of its sales.
Serve 20+ countries across the Middle East and North Africa, with Saudi Arabia as the largest market, accounting for over 50% of its sales.
Multi-channel expansion
Over 200,000 SKUs, including 20,000 products that cannot be found anywhere else. From infants to children up to 12 years old, all types of products are available.
Over 200,000 SKUs, including 20,000 products that cannot be found anywhere else. From infants to children up to 12 years old, all types of products are available.
Data-driven platform
Support community-driven commerce, expert seminars, and content-driven commerce to strengthen the consumer ecosystem.
Support community-driven commerce, expert seminars, and content-driven commerce to strengthen the consumer ecosystem.
Strong Categories
Children's Apparel & Toys
Health Care & Parenting
Maternity & Baby
Children's Apparel & Toys
Health Care & Parenting
Selling on the Platform
Selling on the Platform
01
Onboarding
Direct procurement: The platform purchases retailer inventory at wholesale prices.
Consignment model: Suppliers deliver goods to Mumzworld’s warehouses; the platform settles payments with suppliers for sold products, and unsold items can be returned.
Back-to-Back model: Suitable for suppliers with existing distributors in the Middle East—fulfillment within one day of order placement
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.