


Marketplace
Marketplace
Namshi
Namshi
Fashion E-Commerce Site in the Middle East
Fashion E-Commerce Site in the Middle East
Primarily tech-savvy urban middle class aged 18–35, who value branded goods, genuine product assurance, and follow fashion trends

Country UAE
Country UAE

Established In 2011
Established In 2011
Contact Provider
Contact Provider

Over
4
M+
monthly active users, 25 million+ app downloads

Over
4
M+
monthly active users, 25 million+ app downloads

$638.4
M
GMV
in 2024

$638.4
M
GMV
in 2024

Platform Positioning
A leading B2C e-commerce platform in the Middle East focused on fashion and lifestyle

Platform Positioning
A leading B2C e-commerce platform in the Middle East focused on fashion and lifestyle
Core Strengths
Core Strengths
Core Strengths

Castle gate
International and local brands across fashion, beauty, footwear, and accessories categories.
International and local brands across fashion, beauty, footwear, and accessories categories.

Multi-channel expansion
Excellent mobile experience, fast delivery, hassle-free returns, and local services (support Arabic language and local currency).
Excellent mobile experience, fast delivery, hassle-free returns, and local services (support Arabic language and local currency).

Data-driven platform
Strong social media presence with over 3 million followers, highly popular among young consumers.
Strong social media presence with over 3 million followers, highly popular among young consumers.
Strong Categories








Selling on the Platform
Selling on the Platform
Onboarding

Seller Backend System
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.
