Beauty & Personal Care
Marketplace
Marketplace
Naver
Naver
Search-Engine-Powered E-Commerce Platform in the ROK
Search-Engine-Powered E-Commerce Platform in the ROK
Primarily urban middle-class users aged 20–49; female users are active in beauty and fashion, while male users show preferences for 3C electronics and home categories
Country ROK
Country ROK
Established In 1999
Established In 1999
Contact Provider
Contact Provider
38.8
M+
monthly active users in 2025
38.8
M+
monthly active users in 2025
$31.4
B
GMV
in 2024
$31.4
B
GMV
in 2024
Platform Positioning
The largest search engine platform in the ROK, building a content-driven e-commerce ecosystem
Platform Positioning
The largest search engine platform in the ROK, building a content-driven e-commerce ecosystem
Core Strengths
Core Strengths
Core Strengths
Castle gate
Seamless integration of search, price comparison, content, and payments to create a closed-loop shopping experience. AI-driven e-commerce app “Plus Store” and live commerce platform Shopping Live.
Seamless integration of search, price comparison, content, and payments to create a closed-loop shopping experience. AI-driven e-commerce app “Plus Store” and live commerce platform Shopping Live.
Multi-channel expansion
Support local payment methods including Naver Pay and Kakao Pay, with high repeat purchase rates and strong membership loyalty.
Support local payment methods including Naver Pay and Kakao Pay, with high repeat purchase rates and strong membership loyalty.
Data-driven platform
Robust content marketing capabilities, supporting short videos, recommendation posts, and influencer/KOL-led product promotion.
Robust content marketing capabilities, supporting short videos, recommendation posts, and influencer/KOL-led product promotion.
Strong Categories
Fashion Apparel, Footwear & Bags
Electronics & Home Appliances
Food & Health
Maternity & Baby
Beauty & Personal Care
Fashion Apparel, Footwear & Bags
Electronics & Home Appliances
Food & Health
Maternity & Baby
Selling on the Platform
Selling on the Platform
01
Onboarding
Only businesses, brand owners, and individual sellers registered in ROK are eligible to join Smart Store.
Applicants must submit business licenses, identity documents, and bank account information.
Platform Support
Logistics Fulfillment
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.