A General E-Commerce Marketplace in the Middle East

Marketplace

Noon

Primarily urban middle-class consumers aged 18–44, with balanced gender distribution, high mobile engagement, and a preference for cost-effectiveness, promotions, branded products, and fast delivery

Country UAE

Established In 2017

Contact Provider

illions

of monthly active users in 2024

illions

of monthly active users in 2024

$1,530

GMV

in 2024

$1,530

GMV

in 2024

Platform Positioning

A leading general B2C marketplace in the Middle East, featuring fast fulfillment, local operations, and various product categories

Platform Positioning

A leading general B2C marketplace in the Middle East, featuring fast fulfillment, local operations, and various product categories

Core Strengths

Castle gate

Over 20 million SKUs; with collaborations with international brands (e.g., Apple, Samsung, Huawei) in strong categories.

Multi-channel expansion

Acquired Namshi to expand its fashion offering.

Data-driven platform

Robust fulfillment capabilities: FBN (Fulfillment by Noon) and FBP (Fulfilled by Partner)

Strong Categories

Electronics

Fashion & Accessories

Beauty & Health

Home & Life

Maternity & Baby

Selling on the Platform

Onboarding

Enterprises must provide a valid business license (Trading License / Commercial Registration).

Local and cross-border sellers are both eligible; non-local sellers must hold a valid residence visa.

Applicants can sign up to the Noon website and submit required information for approval (for KSA, UAE, and Egypt).

Logistics Fulfillment

Charges and Fees

Platform Support

Settlement Cycle

Settlement Currency

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.