Electronics & Home Appliances
Marketplace
Marketplace
OnBuy
OnBuy
Cashback Marketplace
Cashback Marketplace
UK consumers who prioritize high cost effectiveness, cashback incentives, and a seamless shopping experience
Country UK
Country UK
Established In 2016
Established In 2016
Contact Provider
Contact Provider
Over
7
M+
active buyers
Over
7
M+
active buyers
$380.1
M
GMV
in 2024
$380.1
M
GMV
in 2024
Platform Positioning
The fastest-growing neutral, general e-commerce marketplace in the UK, championing a "fair market" ethos—operating as a pure platform that doesn’t sell its own products and compete with sellers.
Platform Positioning
The fastest-growing neutral, general e-commerce marketplace in the UK, championing a "fair market" ethos—operating as a pure platform that doesn’t sell its own products and compete with sellers.
Core Strengths
Core Strengths
Core Strengths
Castle gate
Focus on facilitating transactions, rather than selling its own goods. Innovative cashback (up to 15%) mechanism that boosts customer retention and repeat purchases.
Focus on facilitating transactions, rather than selling its own goods. Innovative cashback (up to 15%) mechanism that boosts customer retention and repeat purchases.
Multi-channel expansion
AI-driven auto categorization, intelligent recommendation, and operations management. Partner with Google Cloud to build a global cloud infrastructure that supports its global expansion.
AI-driven auto categorization, intelligent recommendation, and operations management. Partner with Google Cloud to build a global cloud infrastructure that supports its global expansion.
Data-driven platform
Transparent fee guarantee, no monthly subscription fees, and low operating costs. Expand into 14 EU countries in 2024 and enter North American markets in 2025.
Transparent fee guarantee, no monthly subscription fees, and low operating costs. Expand into 14 EU countries in 2024 and enter North American markets in 2025.
Strong Categories
Home & Decor
Fashion & Accessories
Beauty & Personal Care
Baby & Toys
Electronics & Home Appliances
Home & Decor
Fashion & Accessories
Beauty & Personal Care
Baby & Toys
Selling on the Platform
Selling on the Platform
01
Onboarding
Only businesses are permitted to sell on the platform and they must provide company registration details and VAT number.
The platform does not sell its own goods to avoid competition with its sellers; all sellers are treated equally (different sellers offering the same product are shown on one page).
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle
Settlement Currency
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.