Home & Living
Marketplace
Marketplace
Rakuten
Rakuten
Rakuten Ecosystem in Japan
Rakuten Ecosystem in Japan
Primarily middle- to high-income Japanese households, who value branded products, customer service, and points & rewards program
Country Japan
Country Japan
Established In 1997
Established In 1997
Contact Provider
Contact Provider
130
M+
registered users as of 2024
130
M+
registered users as of 2024
$31,728.90
M
GMV
in 2024
$31,728.90
M
GMV
in 2024
Platform Positioning
One of Japan’s largest B2C e-commerce marketplaces
Platform Positioning
One of Japan’s largest B2C e-commerce marketplaces
Core Strengths
Core Strengths
Core Strengths
Castle gate
Hold 28.9% of the Japanese B2C market share, with annual GMV reaching approx. JPY 6 trillion. Over 57,000 registered stores, with member IDs covering more than 90% of Japan’s population.
Hold 28.9% of the Japanese B2C market share, with annual GMV reaching approx. JPY 6 trillion. Over 57,000 registered stores, with member IDs covering more than 90% of Japan’s population.
Multi-channel expansion
Enable sellers to create storefronts on their own for brand differentiation. Supported by a powerful corporate ecosystem (Rakuten Point, Rakuten Card, and an integrated advertising & media network).
Enable sellers to create storefronts on their own for brand differentiation. Supported by a powerful corporate ecosystem (Rakuten Point, Rakuten Card, and an integrated advertising & media network).
Data-driven platform
Well-established RMS store management system supporting order, data, and marketing operations. Offer operation consultant service and video-based learning resources to support continuous seller development.
Well-established RMS store management system supporting order, data, and marketing operations. Offer operation consultant service and video-based learning resources to support continuous seller development.
Strong Categories
Electronics & Digital Devices
Food & Beverages
Apparel & Accessories
Beauty & Personal Care
Home & Living
Electronics & Digital Devices
Food & Beverages
Apparel & Accessories
Beauty & Personal Care
Selling on the Platform
Selling on the Platform
01
Onboarding Requirements
Direct seller onboarding for Chinese businesses
Requirements:
The company must have been registered for at least 3 years.
At least 1 year of e-commerce experience in the Japanese market.
Japanese-speaking customer service reps and operations personnel.
Products must comply with Japanese import regulations and certification requirements
Onboarding Process
Charges and Fees
logistics fulfillment
Platform Operations Support
Settlement Cycle
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
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