


Marketplace
Marketplace
Shopee
Shopee
Leading Online Shopping Platform in Southeast Asia
Leading Online Shopping Platform in Southeast Asia
Individuals aged 18–35 with middle to low income, who prioritize promotions, high cost effectiveness, and localized services; female users account for a larger share of its user base

Country Singapore
Country Singapore

Established In 2015
Established In 2015
Contact Provider
Contact Provider

Operation in over 11 countries/regions
in 2024; specific active user numbers not disclosed

Operation in over 11 countries/regions
in 2024; specific active user numbers not disclosed

$100500
M
GMV
in 2024

$100500
M
GMV
in 2024

Platform Positioning
A leading mobile cross-border e-commerce marketplace in Southeast Asia

Platform Positioning
A leading mobile cross-border e-commerce marketplace in Southeast Asia
Core Strengths
Core Strengths
Core Strengths

Castle gate
Cover multiple markets including Singapore, Malaysia, the Philippines, Thailand, Vietnam, Taiwan, Brazil, Mexico, Colombia, and Chile
Cover multiple markets including Singapore, Malaysia, the Philippines, Thailand, Vietnam, Taiwan, Brazil, Mexico, Colombia, and Chile

Multi-channel expansion
Focus on mobile user behavior, and operate a model characterized by high-frequency, low-price purchases, and high repurchase rates.
Focus on mobile user behavior, and operate a model characterized by high-frequency, low-price purchases, and high repurchase rates.

Data-driven platform
Leverage social and gamification features to engage and attract users, and offer localized services and promotion capabilities.
Leverage social and gamification features to engage and attract users, and offer localized services and promotion capabilities.
Strong Categories








Selling on the Platform
Selling on the Platform
Onboarding Requirements

Onboarding Process
Charges and Fees
Logistics Fulfillment
Platform Support
Settlement Cycle

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.
The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.
© WorldFirst 2025, All rights reserved.
