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Marketplace

Marketplace

Wayfair

Wayfair

North America's Leading Home E-Commerce Platform

North America's Leading Home E-Commerce Platform

The target audience is primarily women aged 35 to 65, with a household annual income of USD 50,000 to 250,000, of which middle-class households account for approximately 70%.

Country U.S.

Country U.S.

Established In 2002

Established In 2002

Contact Provider

Contact Provider

22

M+

active users

22

M+

active users

$10.1

B

GMV

in 2024

$10.1

B

GMV

in 2024

Platform Positioning

Home vertical B2C e-commerce platform

Platform Positioning

Home vertical B2C e-commerce platform

Core Strengths

Core Strengths

Core Strengths

Castle gate

Wayfair’s robust logistics system that delivers 97% of orders within 2 days

Wayfair’s robust logistics system that delivers 97% of orders within 2 days

Multi-channel expansion

Wayfair site + B2B channels + specialty brand zones

Wayfair site + B2B channels + specialty brand zones

Data-driven platform

supporting consumer insights and precise recommendations

supporting consumer insights and precise recommendations

Strong Categories

Furniture
Furniture
Outdoor
Outdoor
Rugs
Rugs
Bedding & Bath
Bedding & Bath
Storage and Organization
Storage and Organization

Selling on the Platform

Selling on the Platform

01

Onboarding

Submit the product catalog and compliance documents (compliance with the Supplier Code of Conduct required)
Set up an account on Partner Home
Sign a Drop-Ship Agreement, configure inventory and insurance
Upload the product catalog and complete launch
Onboarding

Charges and Fees

Logistics Fulfillment

Platform Support

Settlement Cycle

Settlement Currency

Get started

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World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

World First UK Limited is a UK registered limited company with company number 05022388 and is authorised by the Financial Conduct Authority ("FCA") as an Electronic Money Institution under the Electronic Money Regulations 2011 with FCA Firm Reference number 900508.

The registered address for World First UK Limited is 2nd Floor, International House, 1 St Katharine's Way, London, E1W 1UN.

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